The European dietary supplements market is growing at a CAGR of 6.5% during the forecast period (2020-2025).

Europeans perceive dietary supplements as products that improve health and wellness. The purchase of such products is, thus, considered as a preventive measure to health disorders. Health professionals across the region recommend dietary supplements to their patients, to combat health challenges.
In the EU, food supplements are regulated as food, moreover, the legislation focuses on vitamins and minerals used as ingredients of food supplements.
The region has witnessed higher demands for food supplement products containing vitamins and minerals and thus, regulations and laws have given due preference for such products.
France Being the Fastest Growing Dietary Supplement Market in Europe
The French dietary supplements market is growing, due to the consumer knowledge on healthier ingredients and increase in demands for vitamins and minerals supplements, from the health-conscious population. The French market for the dietary supplements has received a substantial boost from the evolving EU regulations around the health claims that provided considerable innovative space to supplement manufacturers. The EU nutrition and health claim regulations (NHCR) have prompted supplement manufacturers to incorporate micronutrients in their offerings for substantiating the health claims. This has also led to the proliferation of products fortified with vitamins and minerals. The sales of organic supplements, coupled with the strengthening of distribution channels, have offered accessibility and convenience to the French consumers. The sales of herbal products have also witnessed a significant increase in last three years.
Competitive Landscape
Europe dietary supplement market faces high competition among the global leading players, including Pfizer, Sanofi, Herbalife, Glanbia Nutritionals, Abbott, Bayer AG, GlaxoSmithKline, and Reckitt Benckiser. Key players, like Arkopharma, hold 34% within the European dietary supplement market and none of the major shareholders account for more than 5% of the market, which depicts the competition prevalent in the market.